Summary
Description
Excellence is more than a goal—it is our standard. We are committed to pursuing the highest level of achievement across all aspects of our operations, from athletic performance to community impact and organizational growth. This dedication to excellence drives every decision we make, ensuring that we consistently push boundaries and set new benchmarks within the cycling world.
Whether it’s through our athletes’ pursuit of personal and professional growth, our commitment to innovation in training and development, or our efforts to elevate the sport itself, TEAMBSR strives for nothing less than the best. We recognize that excellence is not only measured by outcomes but by the integrity, perseverance, and passion demonstrated along the journey.
By fostering a culture that embraces continuous improvement and holds ourselves accountable to the highest standards, we ensure that excellence remains at the heart of everything we do. TEAMBSR is proud to lead by example, inspiring others to pursue greatness in their own endeavors and setting a new standard for what is possible in competitive cycling and beyond.
TEAMBSR is a 501(c)(3) non-profit
Key figures for sponsors
Like NASCAR and Formula 1, criterium racing transforms our athletes, equipment, and merchandise into mobile billboards, delivering brand exposure across regional, national, and international markets.
- Live Event Exposure: Each criterium event we attend attracts an average of 30,000–50,000 in-person spectators, creating high-value direct brand engagement.
- Race Calendar: Our elite/pro team competes in approximately 20 high-profile criterium events per year, ensuring repeated visibility for sponsors across multiple cities and regions.
- Broadcast & Digital Reach:
- Live streams and race broadcasts garner hundreds of thousands of views per event, expanding reach far beyond in-person spectators.
- Social media content from these events, including race highlights, behind-the-scenes footage, and athlete spotlights, generates millions of impressions annually.
- Sponsor Branding Integration: Partner logos appear on team kits, helmets, bicycles, support vehicles, and promotional materials, ensuring strong brand presence in race footage, highlight reels, and fan content.
- Target Audience: Criterium racing attracts active lifestyle consumers, cycling enthusiasts, and corporate professionals, a valuable demographic with strong purchasing power.
Track cycling provides an elite, controlled, and TV-friendly sponsorship opportunity with direct exposure to international audiences.
- Olympic & World-Class Visibility: Track cycling is featured in the Olympics, UCI Track Nations Cup, and World Championships, providing global media exposure through major sports networks and digital platforms.
- Event Attendance & Media Reach: Major track events draw 10,000+ spectators per session, with cumulative viewership reaching millions across television and online streaming.
- Year-Round Sponsorship Activation: Unlike road racing, track cycling is held in indoor velodromes, offering consistent, high-impact branding opportunities throughout the year.
Beyond elite competition, TEAMBSR is committed to athlete development and youth engagement, offering sponsors a chance to support both grassroots and high-performance cycling.
- Novice Youth Development: We provide young, entry-level riders with coaching, mentorship, and structured race opportunities, introducing new athletes to competitive cycling and expanding sport accessibility.
- Elite Youth Program: Our top-tier youth riders receive specialized coaching, high-level race experience, and exposure to professional cycling pathways, preparing them for national and international competition.
- Diverse Audience Engagement: With a pipeline from novice youth to elite youth to pro-level athletes, our team fosters authentic connections with a broad cycling demographic, increasing sponsorship activation potential.