Summary
Description
A passion connects the Lausitz region - ice hockey in Hockeytown Weißwasser.
The fascination of the fastest team sport in the world has traditionally been anchored here since it was founded in 1932. Year after year we try to make what is economically viable possible in terms of sport.
As one of the beacons of the region, we offer you the ideal platform to make your company known regionally or nationwide in the DEL2 (German Ice Hockey League 2), the second highest German division. A familial character of the partnership is of particular importance to us. We know who we are and where we come from.
Advertising with the foxes - is clever and always a success!
Discover the possibilities of a partnership with the Lausitz Foxes.
We look forward to getting to know you as an interested partner of Lausitzer Sport.
Our preferred sponsor
Our preferred sponsor is loyal , partnership-oriented (also long-term), fascinated by the fastest team sport in the world and interested in the ice hockey location "Hockeytown" Weißwasser and the Lausitz region .
Sponsorship Usage
As one of the beacons of the region , we try year after year in the DEL2 (German Ice Hockey League 2), the second highest German division, to make what is economically viable possible in terms of sport .
Greatest successes
Club of the DEL2 (German Ice Hockey League 2)
25x DDR champion
Key figures for sponsors
*TV:*
TV coverage (cumulative)?
769,000 spectators (game summaries "Sachsenspiegel" + "Sport im Osten") based on MDR media data
TV coverage (free TV)?
769,000 spectators (game summaries "Sachsenspiegel" + "Sport im Osten") based on MDR media data
TV ranges (MDR)? 769,000 spectators (game summaries "Sachsenspiegel" + "Sport im Osten") based on MDR media data
Number of highlight coverage (free/pay)?
approx. 10 per season (approx. 5 home games + approx. 5 away - "Saxony derbies" + "top games")
*streaming:*
Which platform?
www.sprade.tv (live stream web/app)
payment barrier?
Yes
Reach (cumulative)?
91,200 + "Reach away games" Calculation: Average bookings per home game x 3.2 viewers per booking (reach factor Sprade.TV) x 30 home games
Reach (cumulative, average)?
3,040 + "reach away games" calculation: average bookings per home game x 3.2 viewers per booking (reach factor Sprade.TV)
Reach (average)?
950 + "Reach away games" Calculation: Total bookings per home game
*Print:*
Number of articles related to your own club?
approx. 160 per season Calculation: 30 PR advertisements “Lausitzer Rundschau” (sponsorship) + 55 press releases per season + approx. 75 free PR articles per season
Number of articles with image reference?
approx. 120 per season Calculation: 75% of the entire article
Number of articles in regional print media (city/surrounding area)?
approx. 130 per season ("Lausitzer Rundschau" / "Sächsische Zeitung" / "Wochenkurier")
Number of articles in national print media (Saxony/Germany)?
approx. 30 per season (approx. 10 "EishockeyNews" / approx. 20 "DNN (Dresdner Latest News)")
*Website:*
Number of hits per month?
275,000 page views per month (calculation: 3,300,000 page views per season / 12 months)
*Social Media:*
Amount of channels? Which?
6 (Facebook / Instagram / Twitter / YouTube / Xing / Linkedin)
followers per channel?
14,410 (Facebook) / 9,627 (Instagram) / 3,666 (Twitter) / 480 (YouTube) / 14 (Xing) / 48 (Linkedin) > New channels for Xing and Linkedin were necessary in October 2021!
Posts per week on the respective channel?
approx. 25 (Facebook) / approx. 25 (Instagram) / approx. 20 (Twitter) / approx. 1 (YouTube) / approx. 1 (Xing) / approx. 1 (Linkedin)
Engagement rate per post/post?
2.1% (based on “Facebook + Instagram”) Calculation: ER post = total engagement of a post / total followers x 100
Interaction rate per post/post?
3.4% (based on “Facebook + Instagram”) Calculation: IR post = total interactions on a post / post reach x 100