Eric Huewe
Charlotte Motor Sports, Racecar Driving, Touring car racingSummary
Description
How will I benefit you?
- Gain traffic and sales by differentiating from competitors and draw in customers with race car displays
- Incentivize employees and customers with VIP hospitality experiences
- Market to affluent customers that are more willing to buy sponsored products and services
- Unlock more marketing content opportunities
- Use racing events to network with business decision makers
- Run promotions tied to this partnership to draw in customers
- Targeted marketing to affluent motorsports enthusiasts
- Global reach and market penetration
- Increased brand exposure with local and national media coverage
- Use partnership to support community engagement
Reach / Links
Key figures for sponsors
ABOUT THE SERIES
TELEVISION: 5.1 million Unique TV Viewers, 276, 000 Average NBC/USA Viewers, 1.1 million Total Peacock Unique Viewers,
SOCIAL: 1.5 million IMSA Social followers, 831 million Impressions, 8.8 million Total Engagements, 120 million Video Views,
DIGITAL: 5.8 million Total Visitors, 16 million Page Views, 9.8 million Total IMSA Radio Connections, 2.4 million Live Stream Hour
SHOW OFF YOUR BRAND TO THE WORLD
FANS LOVE SPONSORS: 86% MORE LIKELY to consider trying a sponsor’s product or service, 72% MORE LIKELY to try a sponsor’s product or service, 74% MORE LIKELY to recommend a sponsor’s product or service
FANS ARE AFFLUENT CAR OWNERS: $115,000 Average Household Income of an IMSA Fan, 25% Fans with net worth of $1+ Million, 84% Own 2 or more cars, 83% Homeowners with an average household of 2.3 persons
FANS ARE BUSINESS DECISION MAKERS: 67% MORE LIKELY to be business owners, 2X AS LIKELY to be business executives, 36% MORE LIKELY to be involved in business purchase decisions
FANS ARE EDUCATED: 57% bachelor’s degree or higher, 17% more likely to read business/financial section of the newspaper, 33% More likely to read business journals