Rights-Vendors are defined as sponsorship agencies that have the right to sell sponsorship packages from others (e.g. Teams or Clubs). Succesful right-vendors are, for example, Lagardere Sports or infront. These right-vendors almost solely focus on professional sports and they demand exclusivity for the marketing rights.
Small clubs or individual athletes often do not have a right-vendor. That is where Sponsoo comes into play. Sponsoo basically acts as a right-vendor for all the athletes and clubs registered on the platform. But in contrast to the big agencies, Sponsoo does not demand exclusivity - meaning that athletes can look for more sponsors beyond Sponsoo.
Right-vendors often work on a comission-based payment. The usual comission-rate is at least 20%. This implies that if a sponsorship is worth 1000€ , the right-vendor will recieve 200€ comission. Due to the high sales-effort, that 20% comission is generally justified.
The clubs of the German "Bundesliga" work with the following right-vendors (source: if not stated otherwise: SPONSORs (2020):
| Clubs | Rights-Vendors |
|---|---|
| 1.FC Köln | Infront |
| 1. FSV Mainz 05 | Infront |
| Bayer 04 Leverkusen | Bayer 04 Marketing GmbH in coorperation with Sportfive |
| Borussia Dortmund | Sportfive |
| Borussia Mönchengladbach | self-marketing |
| Eintracht Frankfurt | self-marketing |
| FC Augsburg | Sportfive |
| FC Bayern München | self-marketing |
| 1. FC Union Berlin | Sportfive |
| SpVgg Greuther Fürth | self-marketing |
| DSC Arminia Bielefeld | Sportfive |
| RB Leipzig | self-marketing |
| Hertha BSC Berlin | Sportfive |
| SC Freiburg |
Infront |
| VFL Bochum | self-marketing |
| TSG 1899 Hoffenheim | self-marketing |
| VFB Stuttgart | self-marketing |
| VFL Wolfsburg | self-marketing |
| Clubs | Rights-Vendors | Contract term | Conditions |
|---|---|---|---|
| 1. FC Heidenheim | Sportfive | n.a. | |
| 1. FC Nürnberg | Sportfive | n.a. | |
| Hansa Rostock | self-marketing | ||
| Fortuna Düsseldorf | self-marketing, Infront (Bands, Trikots) | 2021 14 | |
| Hannover 96 | Sportfive | 2027 | |
| Karlsruher SC | self-marketing | ||
| Erzgebirge Aue | self-marketing | ||
| FC St. Pauli | self-marketing | ||
| Hamburger SV | Sportfive | 2025 | 12,4 Mio. € Loan (1998, since then deferred); Commissions: more then 10 Mio. € per year; through commercial agent regulation also entitled to 6-8,5 Mio.€ Commission per year after end of contract 18, at the extension in may 2018 from 2020 to 2025 an advance payment was also made in the amount of 20 Mio. € paid. 27 |
| Holstein Kiel | self-marketing | ||
| Jahn Regensburg | self-marketing | ||
| SC Paderborn 07 | Infront | n.a. | |
| SV Werder Bremen | self-marketing, Infront (main sponsor, stadium-bound rights) 5 | 2029 | 9 Mio. € one-time payment 12, Commision, Guarantee amount (?) |
| FC Schalke 04 | self-marketing | ||
| SG Dynamo Dresden | Sportfive | 2025 | |
| FC Ingolstadt |
self-marketing |
||
| SV Darmstadt 98 | self-marketing, before until 2018 U!Sports 28 | ||
| SV Sandhausen | Infront | n.a. |